Identical or Just Compatible? The Utility of Corporate Identity Values in Communicating Corporate Social Responsibility
نویسندگان
چکیده
منابع مشابه
Understanding the “Corporate” in Corporate Social Responsibility
As progressives confront the problems of the twenty-first century, be they global poverty and increasing income inequality, the scourge of HIV and other diseases, educational disparities, or climate change, an increasingly popular strategy is to enlist corporations in the effort. Even as some progressives continue to launch attacks on corporate misbehavior, often excoriating corporations for ca...
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ژورنال
عنوان ژورنال: International Journal of Business Communication
سال: 2014
ISSN: 2329-4884,2329-4892
DOI: 10.1177/2329488414525439